This demographic shift is occurring in large part due to the explosive economic activity in the Salt Lake metropolitan area at large which has created an influx of job seekers and career minded talent from across the country. This along side with the state's reputation as an outdoor mecca has created the perfect conditions for the greater Salt Lake area to be one of the fastest growing urban areas in North America.

It has been anecdotally noted that this influx of 'outsiders' to the state of Utah has begun to expose generational Mormons to new ideologies and theologies. This combined with widespread access to information via the internet in the last quarter century has created a not-insignificant instability within the LDS church. Many are leaving both openly and silently. The LDS church leadership continues to create change and evolve in an attempt to stay relevant.

Utah grew over 18 percent from 2010 - 2020, while the national average was under 8 percent. That's a growth of over 500,000 people. Church planting organizations have estimated that you would need to plant one 1000+ person new church every week just to keep pace with this record growth.

The desire of Advance Utah is to bring in missionary-minded people and educate them on the unique needs and difficulties of ministering in Utah, to a largely "unchurched" demographic.

We want to equip and empower visitors in areas of apologetics and evangelism specific to Utah's demographic; doing so with love and grace for Utah's people.

Advance Utah wants to see the local Christian communities, ministries, and churches strengthened, encouraged, and supported. Our desire is to see a healthy church in every community.